Is war an inevitable feature of international politics Essay

Is war an inevitable feature of international politics - Essay Example multiplicity of governments are not reduced to one government and international politics transformed to domestic politics." In order for war to begin, a relationship should exist between two parties, as it is a mistake or disagreement in this relationship which leads to war occurrence. So is the growing number of formed relationships due to globalisation increasing the unavoidability of war (1) Fighting is more than only competition between countries, because competition does not inevitably entail a party trying to gain an advantage by dropping their adversary's position. War is more aggressive; it includes conflict and it usually violent. The causes why countries go to war are plentiful and varied; instances include countries going to war to gain or enlarge the territory they possess, in support of other countries, to keep prestige and to defend or advance their economic interests. The goal of war could be disputed to be to show which party is 'stronger' in cases where this is not definite, as weaker countries will frequently be too frightened to fight, and stronger countries won't have a necessity to fight. It was revealed that the closer two countries are in terms of political and cultural features, the lower the opportunity of a war beginning between them. But the great amount of countries around the world means that there is a large quantity of cultures and background, and the alliances formed between like-minded countries are raising the disagreement between the different-minded countries. Donnelly analysed the relationship between international war and the creation of alliances and states that this is where the start of war lies. In general, countries which have lasting formal alliances frequently go through more wars than those nations which do not. And since alliances between major powers often have alliances of other majors powers as opponents, the incidence and size of wars is likely to augment in the following years. (3) There are two main ideas regarding war: that it is natural, and that it is not. The 'rational act' view argues that people are naturally aggressive and hostile, and war is therefore something inherent to humans, and that although war is unpleasant, it is sometimes necessary. Some theorists who regard war as part of human nature have traced it to being a result of our animal descent, or cruelty in an earlier age. Von Bernhadi stated that war is a "biological necessity" and that it was beneficial as it allows the taking away the weaker countries and therefore ensures the continued existence of stronger countries. "War was regarded as a fact of life and as a useful instrument of diplomacy, not as a problem. Peace, considered as an essential condition of international relations, was no preoccupation" (Ceadel 1996) Many European sociologists even consider conflict, and consequently the war, to be serving a positive idea in humanity. On the other hand, in spite of the plentiful claims made about the easiness of war, the facts to support this are too weak. (1) If war is peculiar to humans, then why are wars not conducted between countries at all times Why is it that wars only happen at definite times, and not all the time The contrasting view of war is that it is not innate in humans, but that it is brought about by exterior factors. The examination of the "irrational act"

Marketing strategy for Blackmore product in Vietnam market Assignment

Marketing strategy for Blackmore product in Vietnam market - Assignment Example Firstly, the entry mode choice of Blackmore Company to entry Vietnam market will be introduced through the joint venture with local organisation as Traphaco which is seen as the big income of selling the vitamins and nutrition products in Hanoi capital of Vietnam. Secondly, SWOT analysis will be coming with the overview of Blackmore’s product based on its brand, quality, technique, product design in order to predict the potential opportunities in Vietnam market. Moreover, analysing Blackmore’ competitors is showed up including: foreign company as Sanofi Aventis of France and Novartis of Switzerland, the local company as Pharbaco of Hanoi and Pharma of Hochiminh city. Furthermore, the company and marketing objectives will be introduced such as providing and contribution the best Australian nutritional product’s quality to Vietnam, creating the brand equity, gaining over 10% of market share in 3 years and standing on top ten biggest suppliers in the nutrition product with vitamins and supplements in medical industry. Next part coming is generic marketing strategies which is focused on branding. In additional, the market segmentation and market positioning will be provided. These task are considered to target consumers such as young, medium and high income class combined with the positioning of product of high quality and price. Finally, this report will be focused on strategies of promotion and product. To sum up the report, the recommendations and conclusion is given. Table of Contents 1. Executive Summary.................................................................................. 2. Table of contents....................................................................................... 3. Introduction............................................................................................... 4. The brief background to Blackmore Company and product. The summary of macro-environment analysis of Vietnam market................................. 5. Entry mode choice.................................................................................... 5.1 Why choose the joint venture to entry? .............................................1... 5.2 Partner selection................................................................................ 6. SWOT analysis............................................... ........................................ 7. Competitor analysis............................................................................... 8. Company objectives, marketing objectives and generic marketing strategies............................................................................................... 8.1. Company objectives....................................................................... 8.2. Marketing objectives....................................................................... 8.3. Generic marketing strategies for Blackmore in Vietnam market..... 9. Market segmentation and brand positioning for Blackmore product....... 9.1. Market segmentation......................................................................... 9.2. Blackmore’s brand positioning........................................................ 10. Marketing mix strategies............................................................................ 10.1. Promotion strategies.................. ....................................................... 10.2. Product strategies............................................................................. 11. Conclusions.................................................................................................. 12. List reference................